Marketing and Customer Service
Kristin Nikodemski - Horticulture Marketing Manager
Kristin has been a part of the Arborjet team since November, 2014. She joined the company as a Product Marketing Manager, bringing with her 4 years of green industry brand support and development. At Arborjet, Kristin’s focus began by building and expanding the company’s non-injectable product market. In Spring of 2016, Kristin was promoted to Marketing Manager, continuing her focus on the Horticulture Line, while collaborating with other product managers to oversee the Marketing Department.
Kristin’s passion for the industry began as a child, when she would help her father design and tend to their own landscape. As she got older, she got her first job working at a garden center, and found herself constantly bringing home a variety of plants to cultivate in her own garden. Later, Kristin attended Salve Regina University, where she received her BA in Studio Art. In this role, Kristin oversees and manages all messaging, branding, advertising, strategy, and development of new and existing horticulture products. She supports the needs of the national sales team, and manages Arborjet’s horticulture website (TheDirtOnDirt.com) Kristin is also a content contributor as well as a member of The Dirt on Dirt community.
When she has free time, Kristin spends her summer in her own garden growing a little bit of everything! She also likes cooking, reading at the beach, drawing, and working on new crafts.
Zac Purinton - Inside Sales/Technical Support
Zac began working with Arborjet early in 2016 as an Inside Sales and Technical Support Representative. He has a wide variety of responsibilities at the Arborjet office – Primarily fielding customer Technical Product questions, repairing equipment, and handling AP/AR procedures. Zac doesn’t stop there, as he also assists in Marketing, Tradeshow management, and sales reporting to support the national technical team members. Zac will also be managing the Winter Webinar series that will educate the industry on Arborjet’s products and processes.
As an avid golfer, Zac began working on golf courses to enjoy the game without paying greens fees, but soon he was hooked and made himself a career out of it. With over 15 years in the green industry, Zac’s prior focus was on turf. He spent six years as an Assistant Superintendent at three different golf courses, and 8 years holding various positions from greenskeeper to irrigation and spray technician. Zac also spent time selling turf care products. In addition to his experience in the industry, Zac has a Bachelor of Science in Plant, Soil, and Insect Sciences from UMass, Amherst, and has held a MA Commercial Pesticide Applicators and Pesticide Sales License.
Aside from his obvious love of golf, Zac enjoys spending time with his wife and raising their daughter, as well as sailing and playing guitar.
Lauren Doran - Marketing Communications Specialist
Lauren began working at Arborjet in early 2016 as a Marketing Communications Specialist. She graduated from the University of Connecticut in 2013 with a degree in Communications. Lauren’s main responsibilities at Arborjet include managing marketing automation, and coordinating digital and print advertising. She also creates marketing collateral for trade shows and other events, assists with product launches, and provides support to the Marketing Manager with overall strategy.
Outside of the office, Lauren enjoys spending time reading, playing ice hockey, and attending as many classic rock concerts as she can.
Doug McPherson - Technical Specialist
Doug is a graduate of James Madison University, where he obtained a Bachelor of Science in Biology with a concentration in Ecology and Environmental Science. During his time at JMU Doug worked as a research assistant assembling flora of the Smith Creek restoration area. After graduating Doug worked as a gas chromatography and mass spectrometer analyst for two Boston area companies who were contracted by NOAA in the natural resource damage assessment of the Deepwater Horizons oil spill.
Doug began working at Arborjet in early 2013, and is now close to earning his Master’s Degree from Northeastern University in Project Management with a concentration in Managing Technical Projects. Recently, Doug has transitioned to a new role with Arborjet as a liaison between the Marketing and Research & Development departments. He acts as the meeting facilitator for the Product Development Team, and his primary responsibility is managing the labeling and registration of both existing and new products.
Doug enjoys being physically active and spending time with his family, enjoying athletic events, yard work, and exploring nature.