Marketing and Customer Service Team

Kristin is the Director of Marketing, leading company-wide messaging, branding, and marketing strategy as the organization continues to grow and evolve. She plays a key role in shaping how the company’s expanding portfolio of solutions is positioned and communicated across markets.

Kristin oversees the marketing team and works cross-functionally with sales, product management, R&D, and leadership to support new and existing product development, market positioning, and long-term brand strategy. Her focus is on translating complex, science-based solutions into clear, effective messaging for professional audiences.

Her passion for the green industry began at a young age and grew through hands-on experience in landscaping and garden center environments. Kristin holds a BA in Studio Art from Salve Regina University, bringing a creative and strategic perspective to brand development and marketing communications.

Outside of work, Kristin enjoys spending time in her garden, cooking, and relaxing with family, friends, and her two dogs.

Prior to joining Arborjet, Nick worked in the Investigations and Enforcement Division of the Massachusetts Cannabis Control Commission. As an Investigator, Nick assisted with constructing the adult-use industry in Massachusetts and monitored over fifty Commission licensed establishments for compliance across the Commonwealth. While at the Commission, he was part of a WBUR story in the fall of 2019 highlighting the one-year anniversary of the Massachusetts adult-use Cannabis industry commencement. Nick will use his regulatory and green industry experience to ensure Arborjet’s compliance across State and Federal agencies.

Nick grew up on a family-run fruit and vegetable farm on the North Shore of Massachusetts and continues to maintain parcels from the original farm to this day. Nick holds a B.S. in Plant Biology from the University of New Hampshire and has held positions in the greenhouse, turf, and pest control industries.

In his free time, Nick enjoys landscaping, gardening, astronomy, motorcycles and spending time with his family. An avid music collector, Nick can often be found enjoying a CD or vinyl from his expansive collection.

Jake May brings a diverse background in marketing to his role as a Marketing and Sales Support Specialist at Arborjet | Ecologel. Jake supports both the marketing and sales teams, focusing on brand development, new product launches, and customer engagement. His responsibilities include planning and coordinating trade shows, enhancing email marketing initiatives, and fostering connections with customers.

Jake brings valuable experience in brand development, corporate communications, event coordination, and promotional strategy from over three years in the cannabis industry, where he navigated the complex and highly regulated field still in its early days. His interest in plant health and sustainability grew while working in cannabis, motivating himto pursue a career in plant health care.

He graduated from Northwestern University in 2020 with a B.S. in Journalism, where he cultivated a strong foundation in writing and storytelling. His media experience includes contributions to student-led and external media outlets, highlighted by roles with Sports Illustrated, Northwestern’s Athletic Communications Department, and the Chicago Bulls’ Game Night Media Relations team.

Jake’s Massachusetts upbringing fostered a deep appreciation for New England’s diverse landscapes and outdoor activities such as skiing, rowing, and hiking. Outside of work, Jake continues his passion for writing through informal storytelling projects. He enjoys telemark skiing, occasionally challenging himself on the golf course, and cheering for Boston sports teams, particularly the Celtics. When not engaged in sports or creative pursuits, Jake values spending time with family and listening to music.

Daniel Sartell is the Marketing Administrative Assistant at the Massachusetts office of Arborjet | Ecologel. He joined the company in April 2024, with a background in interior marketing and administrative work. This is his first venture into the green industry. Daniel always wanted to be part of a company that not only takes care of its employees but also makes a real difference in the world, and is happy to be part of a company with passionate and driven people.

Daniel graduated from Merrimack College in 2020 with dual degrees in Communications and Business Marketing. His academic journey reflects a commitment to multifaceted learning and prepared him well for his current role. At Arborjet, Daniel manages orders and answers phones to supporting the marketing team in diverse projects.

Outside of work, Daniel stays active coaching at his former high school, Arlington Catholic Varsity Swim Team,where he also served as captain of the swim team. He also enjoys playing and watching basketball, spending quality time with friends and family, and traveling.

Matt joined Arborjet | Ecologel in August 2025 as Digital Media Coordinator. He is responsible for planning and creating digital marketing content across social media platforms, developing new strategies for the company’s YouTube channel, and supporting a wide range of marketing initiatives. Matt earned his B.S. in Marketing and Business Analytics from Syracuse University in 2025. Before joining Arborjet, he interned with the Massachusetts State Lottery, where he helped manage live events, content creation, and social media communications. Outside of work, Matt enjoys spending time with friends and family, watching and playing sports, hiking, traveling, and exploring the outdoors.