The GCSAA Conference and Trade Show is finished and our team is back home after another successful show. We had a great time in San Diego meeting customers and golf course superintendents. Here are some of the highlights of our busy event!
New Products
Our new products, the INTELI-jet and NutriRoot Granular, were on display at the front of the booth. The INTELI-jet received a lot of attention for its smart tree injection. The battery power and two smart injection modes made it stand out!
Visitors signed up for samples of NutriRoot granular, which can help with new plantings and bed maintenance. They were interested in how easy it is to use and apply.
We also introduced attendees to our Rooting and Soil Enhancement Program, which features a 22% humic acid formulation, as well as other products designed to improve turf conditions from the roots up.
Featured Product
The New Product Showcase is a convenient place to see what new developments are shaking up the industry. We featured NutriRoot Granular as a new solution to easily help with rooting and soil enhancement, and the INTELI-jet as powerful new tree injection device for protecting trees from insects and diseases.
Celebrate Our Customers
We hosted a happy hour at our booth to show our appreciation for our customers. Our guests came from all over the US as well as from Spain, Mexico, Israel, and other corners of the globe! It gave us an opportunity to speak to customers who we may have missed during the rest of the show. Thanks to everyone who stopped by!
Reflected On Issues
While we had a lot of fun showing off our products and getting to know attendees, there was also time for serious discussions about issues facing the golf industry in 2025.
A lot of the new tools on display, including the INTELI-jet, showcased advances and trends currently popular in the green industry. These featured solar and battery power, self-driving devices, and AI software (such as programs that help monitor turf conditions). Put together, all of these products point to a desire for labor-saving tools that are energy-efficient, sustainable, and make work easier.
Soil health is a topic generating more and more interest as of late. While fertilizers and micronutrient products have been around for a long time, customers’ interest now goes deeper into how to make soil as healthy as possible to support strong roots and turf. We took this opportunity to discuss our line of turf programs designed to address specific soil health concerns.
Several customers came to our booth to inquire about specific invasive tree insects, like emerald ash borer and beech leaf disease. With invasive insects and diseases spreading more due to globalization, tree injection technology continues to be a talking point for those looking to protect high value trees on their course.
Having Fun!
One unexpected highlight was getting to see some non-human booth workers! We enjoyed learning more about the dogs employed to chase geese and ducks off of golf courses. It was a treat getting to see them at work!
Thank you again to GCSAA and sunny San Diego for hosting, and to all the attendees and visitors who made it such a memorable event. We’re excited to keep talking turf with you for the rest of 2025!
