With 2024 coming to a close, it’s a great time to look back and remember everything we did– because we achieved a lot this year! New products, New hires, plus numerous industry events, made 2024 a banner year. Here are some of the highlights:
New Products
We put a lot of work into making sure our new products are ready before launching them into the market. We develop and test our products in-house with the help of our Research and Development team along with our Regional Technical Managers in the field.
We launched our latest tree injection equipment INTELI-jet at TCI Expo, Designed with battery power and smart technology the INTELLI-jet makes injections faster, easier, and more efficient.
NutriRoot Granular was introduced as a granular version of our popular soil amendment and fertilizer, NutriRoot. Like the liquid formulation, NutriRoot Granular contains a balanced blend of essential minerals, seaweed extract, humic acid, surfactants, and humectants. We’ve offering the product through free samples, (using it on our own trees and gardens!)
The Supersonic Air Knife Vacuum was updated this year to be lighter and more ergonomic. It now comes as a detachable model that can be easily snapped onto a standard Supersonic Air Knife. This gives the user greater flexibility and makes soil excavation easier.
Trade Shows
National trade shows are one of the best ways we connect with customers and distributors. This year we celebrated 100 years with ISA at their annual Expo; at TCI Expo, we debuted new products and Arborists Joe & Korey hosted a live version of their popular Discovering Forestry Podcast Here are some highlights of the 2024 trade shows:
Articles
We have several industry experts on our staff, including Master Arborists and Certified Sports Field Managers. Our team shared their expertise about Plant Health Care in three major industry publications this year. , These articles are all available online in case you missed them:
Rebecca Knapp, Western Regional Sales Manager, wrote an article about keeping summer lawns Healthy featured in Landscape Management: https://www.landscapemanagement.net/top-tips-for-a-healthy-summer-lawn/
Kevin Brewer, Northeast Regional Technical Manager, wrote this important article for TCIA Managing to help set clarify the facts about tree injection technology: https://tcimag.tcia.org/resources/sponsored-content/invasive-pests-and-tree-injection-technology-setting-the-record-straight-for-our-industry-and-our-trees/
Joe Doccola Strategic Advisor for Research and Development wrote an article about how weather affects trees for ISA Arboist News. Read a blog summarizing his writing: https://arborjet.com/blog/joes-journal-summer-edition-on-weather-plant-resiliency-part-1/
Website Launch
This year, we also launched a new website! It has all the same features as the previous Arborjet page, along with critical information to help help our customers find important product information, learn more solutions to common problems as well as ways to buy our products online, in store or through distributors. Check it out for yourself!
New Hires
We rounded out the Arborjet | Ecologel team this year with three new hires, bringing our Massachusetts office team to full capacity.
We welcomed Jake May, Marketing and Sales Support Specialist, and Daniel Sartell, Marketing Administrative Assistant, to the marketing department. Jake supports the marketing and sales team, develops email campaigns, and builds costumer relationships. Daniel improves customer service and helps support events, collateral, and marketing projects. Together, they help the marketing team be more efficient and effective.
Dr. Utsala Shrestha has joined the Research and Development team bringing more than 10 years’ experience in soil science and horticulture. In her role as Soil and Plant Health Scientist, she will help develop new products and run experiments to test product efficacy.
2024 was certainly a big year for our team and our company! We’re excited to be heading into the new year with so much momentum and energy!