Peter Wild - Founder and CEO of Arborjet, Inc.
As founder and CEO, Peter was the inventor of the Arborjet infusion tool. Arborjet has since evolved in response to the many insect pests and diseases plaguing the urban forest. Peter set out to update and rewrite the standard for trunk injection after discovering that the current injection techniques were inconsistent and injurious.
Peter is also the owner of Boston Tree Preservation, an organic-based tree care business founded in 1977; as well as one of the first to develop and use vermicomposting for fertilization, disease and insect pest management. A graduate of the University of Massachusetts, Peter is a member of the Massachusetts Arborists Association, Tree Care Industry Association, International Society of Arboriculture, and Chairman of the Winchester Town Forest Committee. Peter is a true forerunner in the industry, passionately trying to preserve and protect the urban forest. His successes deal with all aspects of insect, disease, soil and adverse weather management of the urban forest. Since inventing the Arborjet technology, Peter has consulted with royalty and officials in the UAE on the Date Palm Weevil problem in the Mideast, with apple orchard owners in Turkey about organic farm management, and leading experts on the Emerald Ash Borer, Asian Longhorned Beetle, Hemlock Woolly Adelgid, and Mountain Pine Beetle infestations in the US.
Russ Davis - President and Chief Operating Officer
Russ Davis is the Chief Operating Officer for Arborjet Inc. Russ has an extensive background in operating technology businesses with a passion for environmental stewardship. At Arborjet, Russ is active in all phases of the business including strategic planning, marketing, product development, engineering, field trials and operations. Over the past few years, Russ's goal has been to emphasize Arborjet's position as an innovative and responsible leader in the industry. During this time, Arborjet has been able to expand its line of user friendly products at an affordable price while increasing awareness and education throughout the USA. Thanks in large to Russ's leadership, Arborjet has established itself as the most innovative company in the industry with products that are recognized as safe, affordable and effective.
Prior to Arborjet, Russ was the President of a $200M division of ITT Industries with business operations in 5 countries. He has traveled extensively to over 30 countries to form partnerships and manage offshore operations. While at ITT, Russ was also recognized for his environmental stewardship when he was a recipient of an ITT Presidents Award for environmental sustainability. This award is given to only three individuals or teams out of 34,000 employees worldwide. Russ has a Bachelor's Degree in Mechanical Engineering, an MBA in International Management and he has studied at the Ashridge Business School in the United Kingdom. Russ is a member of the Merrimack College Advisory Board and is a network partner with Bunker Hill Capital in Boston. Russ has a wife and two children and they reside in Northeastern Massachusetts.
Joseph Doccola - Director of Research and Development
Joe is an ISA Certified Arborist and Plant Health Care Specialist with over 30 years experience in the horticultural and arboricultural fields. Joe was educated at Cornell University in Plant Sciences and at the New York Botanical Garden in Horticulture. He has worked in commercial, residential and public environments, and managed Plant Health Care in Prospect Park, for the City of New York. For the last 14 years, Joe has developed research methods for Arborjet technology and has established cooperative studies with universities, the USFS and private entities in efforts to manage invasive and destructive tree pests. He has authored and co-authored publications on destructive pests of trees such as the Hemlock Woolly Adelgid, Erythrina Gall Wasp, and Emerald Ash Borer.
Rob Gorden - Director of Urban Forestry & Business Development
In his current role, Rob provides training and support to municipalities and industry leaders who are evaluating treatment options for invasive pests across the country.
He has worked with city councils, public officials, arborists, and other stakeholders to identify and address practical and financial considerations when weighing treatment options against the removal of urban forest trees and has presented at over 100 meetings in 18 states in the last three years.
Rob has enjoyed 30 years in the green industry including sales and sales management, horticultural education and training, specification, and operations management with companies such as Lesco, RainBird, and Chemlawn, among others.
He was a certified Arborist in the State of Connecticut and has held pesticide licensure in 6 states. He is a certified instructor in the State of NY. While in distribution, he managed 18 Lesco stores which serviced the green industry. Rob has gained practical experience against a diversity of plants, pests, and environmental situations throughout the country while developing an appreciation for the political implications of urban forest management.
His undergraduate work in Pre-Med was performed at Providence College and his graduate studies in Forestry occurred at Auburn University. A native of Rhode Island, Rob has lived in 6 states while enriching his educational and professional opportunities, and now resides in western Massachusetts.
Eric Bristol - Director of Marketing
Joined the Arborjet team in November of 2003.
Eric holds a BS in Biology with a Chemistry minor, and a MBA from Babson College. Eric has worked as an applicator in organic landscaping and has contributed to the research and development of Arborjet's trunk injection equipment and formulations. Eric was the Research and Development Supervisor from 2003-2005, Operations Manager from 2006-2009, Marketing Manager from 2009-2013, and is now the Director of Marketing.
Eric is passionate about innovation and entrepreneurship and he promotes Arborjet tree injection as the new standard in urban tree pest control. He believes in spreading the message about the economic importance of protecting community trees. Eric rode in the Tour des Trees in 2005 and 2013 to help raise money for tree research and college scholarhips. He runs marathons, skis, and loves the outdoors. He ran the 2011 Boston Marathon in 3:21.
Sean Facey - Strategic Accounts & Support Services Manager
Like many in the arboriculture industry, Sean's involvement with trees began when he was very young. Sean gravitated toward one of the largest national tree companies recruiting for summer help and took a job as a tree climber in the summer of 1982. He attended the University of Massachusetts, studied journalism with a minor in political science, and obtained a Bachelor's degree in 1986. Since then, Sean has worked as a freelance writer, a restaurant manager, and even launched two service companies while mantaining a relationship with trees.
While living in Winchester, MA, Sean met Peter Wild and began working for his tree company, Boston Tree Preservation. Sean climbed and pruned the large, mature tree population which provides the upscale suburban town much of its character. As Sean continued his education, he earned a Master's degree in 1996 in Science in Public Affairs and began working for the MA State Legislature. He kept in touch with Peter Wild through the years and received a call to be a part of the Arborjet team in 2001.
Once again, Sean finds himself working with trees which play a huge role in providing personal and professional enjoyment. Applying his skills in arboriculture, entrepreneurship, public policy, and international sales management, Sean dedicates himself to Arborjet and the preservation of the natural and urban forests.
Joe Aiken - Great Lakes Regional Technical Manager
Joe's current duties include technical support and sales to Arborjet National Accounts, Distributors, and Plant Health Care professionals through out the United States. His activities include both classroom and hands-on field training of Arborjet's revolutionary, effective and environmentally sound tree injection systems and formulations.
He routinely conducts product seminars and presentations on various treatment methods and their effectiveness at protecting trees from invasive and damaging pests. Presentations are attended by arborists, city foresters, plant health care technicians, master gardeners, university extension agents, grounds departments, and research personnel.
He also supports Arborjet's research department and co-operating universities, assisting with tree injections on research sites, and other various aspects of research required to aide in development of equipment and formulations needed to control today's invasive pests.
His 20-plus years in the tree care industry have provided a diverse and valuable experience which has permitted him to guide others in plant health care decisions. He has worked in all phases of tree care from ground support to tree pruning, production tree removal to management. As a licensed applicator and a ISA certified arborist, he developed a strong interest in Plant Health Care and gained the experience and desire to continue his education and this lead to his current position at Arborjet.
Joe has been with Arborjet for ten years, where he shares his strong belief in tree preservation with clients, and educates others on the benefit of safer, more environmentally friendly solutions for our urban forest problems.
Dawn Sherman - Midwest Regional Technical Manager
Dawn is an Ohio Nursery Certified Technician, Master Status, combining her certifications in Garden Center, Grower & Landscape. She graduated from the University of Cincinnati with a B.A. in Psychology before seeing the “Green Light” and returning to school at Cincinnati State for her horticulture education. She has Associates’ Degrees in Landscape Horticulture Technology and Turfgrass Management Technology, as well as certifications in Landscape Design & Turfgrass Management. Dawn is also a licensed Commercial Pesticide Applicator for both turf and ornamentals. If you ask her, she would say sheis a Lifelong Learner.
Dawn has 15 years of experience in the green industry, including operating her own business, selling outdoor power equipment and being a landscape designer. The common theme across all those experiences is solving plant problems. Dawn most recently worked in sales for John Deere Landscapes where she made it her mission to learn all there was about Arborjet and in the process was afforded the opportunity to learn firsthand by joining the Arborjet team.
As the Midwest Regional Technical Manager, Dawn will provide customer support and sales in OH, KY, IN, TN & MS. Like just about everyone in this industry, Dawn says a lot of her free time is spent with plants, if not hers, then someone else’s. Outside of having a green thumb, Dawn considers herself a “foodie” and loves to try new foods wherever she travels and if there is a gourmet food truck, even better!
JB Toorish - Southeast Regional Technical Manager
JB started his career in the green industry in 1980 working for a landscaping company in the Cleveland, Ohio area. JB started as a lawn technician and eventually managed the lawn care and tree/ornamental care departments while developing IPM (Integrated Pest Management) programs. In 1995, JB started working for the Davey Tree Expert Company as a sales and service technician. He graduated from The Davey Institute of Horticultural Sciences and The Davey Institute of Tree Sciences in 1997.
In July of 1997, JB started with LESCO/JDL as Manager of Technical Services. There, JB's duties included daily agronomic and pest control support to internal and external customers. He held pesticide dealer/applicator licenses in over 30 states and routinely performed educational training presentations for CEU credits.
JB started with Arborjet in April of 2009 as the Southeast Regional Sales Manager. He is currently living in Orlando, Florida and providing sales and technical support for the southeast region of the United States.
JB has created and facilitated chemical applicator re-certification training presentations for many states throughout the U.S. JB has also written technical information for various industry text books, internal news letters, websites and a monthly technical column for Lawn and Landscape Magazine.
Jeff Palmer - Upper Midwest Regional Technical Manager
Jeff’s role is to expand sales, provide technical support, and share plant health care solutions with customers in the Midwest area. Jeff has been in the green industry for 23 years and has been involved with identifying, diagnosing and providing solutions for urban landscape and forest issues for much of that time.
After graduating from the highly acclaimed School of Forestry at the University of Minnesota Jeff immediately went to work on urban landscapes working as a Horticulturist for Chemlawn. He quickly went on to provide technical solutions to particularly difficult landscape problems and then managed the Tree and Shrub Care division in the Twin Cities area. He went on to operate his own landscape maintenance business offering a variety of services. More recently he has worked in distribution of a wide variety of green industry products for a horticulture distributor in the Midwest.
He has been in this business long enough to see the evolution of formulations and public sentiment toward “safe” but effective solutions and is firmly committed to providing practical solutions in an environmentally friendly manner. Jeff resides in the suburbs of the Twin Cities and enjoys the outdoors whenever he has free time.
Dawn Ranchie Fluharty - Northwestern Regional Technical Manager
As Northwestern Regional Sales Manager, Dawn Ranchie Fluharty will be heavily focused on the Northern California market and will also have responsibility for Washington, Oregon, Idaho, and Nevada. Dawn holds a B.S. degree in Environmental Horticulture Science and a minor in Soil Science. She has worked in Nursery production and in sales as a key account manager for Wal-Mart and Lowes. Dawn also held outside sales positions supporting Home Depot, Orchard supply and Ace Home Centers.
Emmett Muennink - Southwestern Regional Technical Manager
As the Southwestern Regional Technical Manager, Emmett’s outreach includes: AZ, NM, TX, OK, AR, and LA. His responsibilities include: educating, training, providing technical support, and offering plant health care solutions for Arborjet users throughout his region. Emmett holds a B.S. in Agronomy and a M.S. in Crop Science from Texas Tech University. After completing his master’s degree, he moved to the Dallas metroplex and began his career in Arboriculture. Starting out as a PHC technician for a Dallas area tree company, Emmett quickly climbed the ranks and managed the entire PHC division. He has performed nearly every job in the tree industry from diagnosis and PHC applications, to ground work, climbing, and stump grinding. Emmett’s formal education combined with his technical background provide him with an excellent understanding of plant and soil science, as well as practical knowledge of PHC and the tree industry. He enjoys staying on the cutting edge of PHC technologies and sharing his knowledge with other tree care professionals. On weekends and holidays you’ll find Emmett spending time with his family and friends, as well as hunting, fishing, BBQing, and rooting for his Red Raiders!
Trent Dicks - Atlantic Regional Techinical Manager
As the Atlantic Regional Technical Manager, Trent Dicks will focus his outreach from Maine to North Carolina. Trent has over 19 years of experience in Landscape and Nursery sales and operations. He holds a Bachelor of Science Degree in Agri-Business Horticulture from Illinois State University and an Associate’s Degree in Applied Science and Horticulture. Trent is a graduate of Dale Carnegie training.
For 14 years, he lived in Midwest, managed small garden center, and ran small nursery and landscape company. Trent was the landscape designer/operation manager at Moon Landscaping for 6 years, where he managed large estates & plant health care.
Trent’s hobbies are hunting, fishing, gardening and sports.
Sye Vasquez - Mountain Plains Regional Technical Manager
A welcomed addition to the Arborjet team in 2013 focusing in the mountain west and plain states, Sye brings a practical hands on approach to plant health care and integrated plant management. His eight years in the industry have made him a valuable asset when it comes to providing information about maintaining the optimal health of trees.
As an ISA Certified Arborist, Sye provides a crucial component to tree and landscape care companies in the region when it comes to helping their customers understand the importance of maintaining the health of trees. When it comes to supporting city, county and state municipalities, his prior sales experience with government agencies make him a perfect fit with Arborjet.
A transplant from Hawaii, he now lives in beautiful Colorado with his wife and two boys enjoying all four seasons instead of just the two. When he's not consulting, he can be found coaching his boys' sports or knee deep in the river looking for "the one that got away."
Don Grosman - Technology Advancement Manager
A new addition to the Arborjet team, Don Grosman is utilizing his broad knowledge of entomology and insect control strategies to help develop the next evolution in plant health technology. He holds a PhD. in Entomology from the Virginia Tech, a M.Sc. in Forestry from the University of Maine, Orono, and Bachelor of Science in Forest Biology from SUNY-CESF, Syracuse. Until recently, Don served as Coordinator of the Forest Pest Management Cooperative based with the Texas Forest Service (17 years). He has conducted ground-breaking research in protecting the urban and natural forests against pests, including bark beetles, seed and cone insects, pine tip moth, and leaf-cutting ants. A prolific author, Don has been published in numerous peer-reviewed journals; is a frequent presenter at conferences; and is a member of various societies and committees including the Entomological Society of America and the International Society of Arboriculture – Texas. Don has been recognized with several awards such as the Forest Research Award and the Vice Chancellor’s Award for Excellence in Professional Services.
Don has recently relocated with family to New Hampshire. Outside work, he spends time with family, wood carving, and repairing his new log home. In the future, he’s planning to start a Christmas tree farm and looking forward to return to the ski slopes.
Doug McPherson - Research Assistant
Doug is a recent graduate of James Madison University where he obtained a Bachelor of Science in biology with a concentration in ecology and environmental science. During his time at JMU Doug worked as a research assistant assembling a flora of Smith Creek restoration area. After graduating Doug worked as a gas chromatography and mass spectrometer analyst for two Boston area companies who were contracted by NOAA in the natural resource damage assessment of the Deepwater Horizons oil spill. After the Deepwater project concluded Doug moved on to work for the state of Massachusetts at the Department of Health. There he worked as a Field Assistant and collected and identified mosquitoes that were tested for EEE and West Nile.
At Arborjet Doug assists in research and development, as well as formulation and field work. He is excited to continue to grow with Arborjet. Doug’s hobbies include surf kayaking, hiking, running, snowboarding, traveling, and gardening.
Nichole Baldwin - Marketing Communications & Events Manager
Nichole joined the Arborjet team in 2011. She received her Bachelor of Science in Business Management from Merrimack College and her Master of Arts in Integrated Marketing Communication from Emerson College. She has a passion for maintaining high standards in customer service, developing meaningful relationships with customers and executing successful events.
Nichole believes in the strength of Arborjet’s brand as an innovative, environmentally responsible and technologically sound company and is empowered to learn from her colleagues and industry partners about Plant Health Care. She’s excited to be able to travel across the country to represent Arborjet at industry trade shows.
Prior to joining the Arborjet team, Nichole was the International Training Tour Coordinator at EF Education in Cambridge, MA where she successfully coordinated 20+ training tours in Paris, Rome, Madrid, Berlin & Beijing sending over 1,500 U.S. teachers on tours annually.
Outside of work, Nichole is an enthusiastic traveler who’s visited 11 countries and 19 states and has an extensive travel bucket list.
Leah Hancock - Product Marketing Manager
Leah joined the Arborjet team in 2011. She received her Bachelor's degree in Information Design and Corporate Communication, graduating magna cum laude from Bentley College and has worked in a number of fields from professional services to baking since graduation. As the wife and daughter of small business owners, she's well-versed in the day-to-day operation and promotion of a service-oriented company.
Leah recently took on the challenge of bringing Arborjet's latest and greatest products to the market. From naming to registration and the full launch, she's involved every step of the way. Leah loves working with Arborjet customers to drive new business through innovative products and marketing ideas.
When she's not in front of the screen, you can usually find Leah curled up with a good book, on her yoga mat, or going on adventures with her husband and their rescue dog.